

IG collab posts instantly increase your reach, because both your followers and your collaborator’s followers will have access to it. This is a smart feature to use when you’re partnering with an influencer or another business for an advertisement or sponsored content: It makes the partnership transparent and obvious for your audience.

Both of the creator’s handles appear in the post, and the comments and likes are all in one place. Instagram CollabsĬollab posts allow two separate accounts to share the same content to both of their feeds. Want to learn more about Instagram Notes (and what the heck they’re for)? Here’s a blog post for you. Notes are a great place to remind people about events, promotions, life updates and more. Think of Instagram Notes like a bulletin board: you can “pin” short phrases to the top of messenger, and they’ll stay there for 24 hours.

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